Travel is the world’s largest service industry and one of its biggest employers, providing one in every 10 jobs globally, according to the UN World Tourism Organization (UNWTO). Despite this, it has suffered from a lack of thoughtful research and analysis.

CREST was founded to help move the industry towards true sustainability by providing cutting-edge analyses of the tourism industry and by offering innovative, sustainable solutions for businesses and destination communities. When developed responsibly, tourism can help reduce poverty, foster cultural understanding, educate travelers, and provide economic opportunities to local communities, including Indigenous Peoples.

Our Milestones Report provides an overview of our project work from 2003 – 2018, and in 2019 we switched to a dynamic annual Impact Report. Check out both below.

2020 Impact Report

2019 Impact Report