Responsible tourism aims to minimize tourism’s negative impacts on the environment and maximize the positive contributions tourism can make to local communities. If left unchecked, large-scale tourism development can damage ecosystems, pollute environments, and exploit local communities.

Traveling responsibly is not about halting development or staying home. It is about managing travel and destinations in an environmentally and culturally responsible way and designing tourism programs and individual trips carefully.

The goal? To provide travelers with the experience they seek, while leaving a positive footprint on their destination.

Mission & History

We are a nonprofit dedicated to solving the most pressing problems confronting tourism, the world’s largest service industry.

Our Impact

We work with businesses, destinations, and communities to provide analyses and develop innovative, sustainable solutions.

Our Team

We’re a small team of passionate individuals dedicated to promoting responsible travel’s triple bottom line – people, planet, and prosperity.


We are proud to work travel and tourism companies dedicated to sustainability and community involvement.

Diversity, Equity, Inclusion

We strive to create an environment that is diverse, equitable, and inclusive for our staff members, board members, interns, consultants, partners, and colleagues in the tourism sector.