Susan Kennedy is a cultural heritage and sustainable tourism specialist with expertise in marketing and branding. She has lived and worked in Cambodia, Vietnam, Kazakhstan, Jordan, Panama, the UK and the U.S. She most recently managed logistics for a Silk Road archaeological site in Kazakhstan and has worked extensively in community-based tourism, ecotourism and sustainable tourism for several NGOs.

Kennedy used her expertise in marketing and branding to assist Cambodia’s Minister of Tourism with the country’s first-ever branding campaign, “Cambodia: Kingdom of Wonder.” She holds a Masters of Arts in Managing Archaeological Sites from University College London and a Masters of Tourism Administration from The George Washington University in Sustainable Destination Management. Kennedy’s professional website can be found at: