Yuri Horowitz leads the Smithsonian Center for Folklife and Cultural Heritage’s Tourism Program. Project focus on developing sustainable and community-based cultural heritage tourism experiences in partner communities. In addition to setting strategy and building funding support, he serves as an advisor to the director of special projects, curators, and other senior staff. Prior to joining the Smithsonian, he spent over twenty years working throughout the travel and tourism industry—from front-line hospitality to high-level tourism planning and policy. Specializing in community engagement, emerging destinations, and cultural heritage tourism, he focuses on developing a shared vision among stakeholders and implementing programs that have far-reaching social benefits. He has a master of tourism degree in sustainable destination management from George Washington University’s Business School. A traveler at heart, he has been to over eighty-six countries on six continents and worked on tourism development projects around the world from Peru to Port-au-Prince and Tajikistan to Timbuktu.