Transforming Travel for People and Our Planet

Destination stewardship – a model that brings together all of the stakeholders in a tourism destination – governments, tourism companies, NGOs, and local communities – puts communities in the driver seat, allowing them to decide how to promote and protect their destination’s cultural, environmental, and aesthetic integrity.

It isn’t uncommon for tourism policies and plans to be made without community input, but the tourism industry does not exist in a vacuum. Communities feel the consequences of being excluded, from overtourism, and climate and biodiversity threats, to cultural heritage loss and widening social inequities. In order to build a more sustainable and responsible future for tourism – for destination communities, businesses, and tourists alike – we need a more holistic approach, one that puts communities at the center of tourism planning and decision-making. Without doing so we risk losing what makes so many destinations unique and worth visiting.

The goal of this year’s World Tourism Day Forum is to have a research-based discussion with practical examples of how destination stewardship is being implemented around the world so participants walk away with a better understanding of what destination stewardship is, why it’s important (beyond economics, including preserving and enhancing a place’s natural, cultural, and spiritual elements), and how communities are successfully implementing it around the world.

Schedule at a Glance

Panel 1: Participants will hear from destinations around the world who are successfully implementing the destination stewardship model. They will discuss the challenges they encountered and how they overcame them.

Panel 2: Participants will hear from destinations and marketing professionals on how to best leverage storytelling to promote their destinations.

We are currently seeking expressions of interests for our speakers and panelists. Learn more about the requirements here. Interested? Apply here.

Hikers on a trail in a mountainous area.

Registration

Registration will open Monday, June 13, 2022.

FAQs

Yes, the event is free and open to the public.

Don’t worry! We will send out a recording + follow up resources to all registrants.

Yes, the event will be recorded and shared with all registrants after. The event will also be live streamed from Facebook.

Yes, we can provide certificates to those who participate on the day of the event.

You will receive a confirmation email immediately after registering. Please check your spam if you don’t receive it right away.

Forum Sponsors

If you’re interested in sponsoring this event, please reach out to the Director of Development & Partnerships, Wes Espinosa.