Founder & Owner, Alice Marshall Public Relations

Alice Marshall, President of Alice Marshall Public Relations, has been promoting luxurious travel properties and destinations since the 1980s, beginning with her in-house role at Cunard Line publicizing the QE2, The Ritz, and Cunard’s other properties. In 1991, Mrs. Marshall launched her own company. Today, Alice Marshall Public Relations represents some of the world’s greatest hotels and resorts, the top luxury cruise line, a renowned spa company, and an organic bed linen company. Her company has extensive experience in the global travel and spa market, having worked with luxury brands across the world since its inception. The company has collaborated with leading hotel groups (Park Hyatt, COMO Hotels and Resorts, Island Outpost, Nantucket Island Resorts, Victoria-Jungfrau Collection), top luxury cruise lines (Crystal Cruises), independent hotels and resorts (Crillon le Brave and Royal Mansour Marrakech), and luxury products (ESPA International, Guinot, Blackwell Rum and Gayle Warwick Fine Linen).                        

Mrs. Marshall’s forte has always been to quickly grasp any occasion and propose positive actions that complement her clients’ desired image. To this end, she has developed personal relationships with literally hundreds of journalists who cover business and leisure travel, wellness, food, design, fashion, and lifestyle concerns. Her company employs 12 very talented publicists in New York and California. While sustainable tourism does not immediately come to mind when one thinks of luxury hotels, the company’s clients are recognizing their responsibility for implementing policies that nurture sustainability, and a few have been recognized by Conde Nast Traveler’s World Savers for their efforts. It has been Alice’s focus to not only provide a face and window for her clients, but also to gently guide them toward a wholesome relationship that minimizes their carbon footprint. Each of the company’s clients is an educator in this respect.    

Alice graduated from Mount Holyoke College with a B.A. in Art History as well as an M.B.A. from New York University.