Market Studies

Market Analysis of Bird-Based Tourism: A Focus on the U.S. Market to Latin American and the Caribbean, Including Fact Sheets on The Bahamas, Belize, Guatemala, and Paraguay

This study, commissioned by the National Audubon Society and financed by the Inter-American Development Bank (IDB)'s Multilateral Investment Fund (MIF), analyzes bird-based tourism market statistics to assess and showcase the economic and conservation value of the market segment in four countries: Belize, Guatemala, The Bahamas, and Paraguay. The study, which is part of a large, longer term regional ecotourism project financed by the MIF, is designed to strengthen bird-based tourism “as a conservation and sustainable development tool.” The study measures effectiveness by quantifying arrivals and actual or potential expenditures, with a focus on the U.S. as the supply market.

Country Fact Sheets:

The Case for Responsible Travel: Trends and Statistics 2015

The 2015 edition of CREST's annual report finds continuing interest in responsible tourism among travelers, tourism companies, and destinations. For instance, nearly 60% of travelers say they plan to make eco-friendly choices when booking hotels, and 91% of businesses agree that operating in an eco-friendly manner is important, according to surveys by TripAdvisor.

While these trends are promising, the study also highlights two worrisome milestones in 2014: it was the hottest year on record, and the amount of wealth (US$1.7 trillion)  held by the top 85 richest people now equals that held by the 3.5 billion people who comprise the lower half of the world’s population.

This report was prepared in collaboration with the following leading tourism organizations and institutions:

The Case for Responsible Travel: Trends and Statistics 2014

This meta-analysis by the Center for Responsible Travel (CREST) finds "increasing recognition among both travel professionals and consumers of the importance of responsible travel" and concludes that "green travel is here to stay." The Case for Responsible Travel: Trends and Statistics, updates the first edition which was published in January 2013.

The CREST study is prepared in collaboration with ten leading tourism organizations and institutions:

Responsible Travel Industry: Trends and Statistics 2013

The Case for Responsible Travel: Trands and Statistics 2013 examines a wide range of surveys and studies done in the past five years to assess commitment to responsible travel, that is, "travel that minimizes negative impacts, brings economic benefits to host communities, and preserves the cultural and natural resources of the destinations."

The Market for Responsible Tourism Products with a special focus on Latin America and Nepal,

This report, commissioned by SNV Nepal and written by David Krantz and CREST, provides market data and effective marketing strategies to assist tourism businesses and networks in Nepal and six Latin American countries (Nicaragua, Honduras, Guatemala, Bolivia, Ecuador, and Peru) where SNV is involved in initiatives aimed at strengthening responsible tourism. Broadly stated, this report examines the consumer and industry demand and major trends for responsible tourism in key outbound countries (or source markets) in Europe (Germany, the Netherlands, Spain, and the United Kingdom) and North America (United States and Canada). The report is a useful guide for managers of sustainable tourism businesses and Destination Management Organizations seeking to attract conscientious consumers.

Mercado de Productos de Turismo Responsable En Latin America y en Nepal

Este reportaje, comisionado por la SNV Nepal, y escrito por David Krantz y CREST, provee datos del mercado y estrategias de marketing para asistir empresas y redes turísticas en Nepal y seis países de Latín América (Nicaragua, Honduras, Guatemala, Bolivia, Ecuador, y Perú) donde SNV está involucrado en iniciativas dirigidas hacia  el fortalecimiento del turismo responsable.  Generalmente, ese reportaje examina al consumidor, la demanda de la industria y  a las tendencias del turismo responsable de los países emisores claves de Europa (Alemania, Holanda, España y el Reino Unido) y en Norte América (los Estados Unidos y Canadá).  Este reportaje es una guía útil para los gerentes de empresas de turismo sostenible y organizaciones de gestión del destino que  están tratando de atraer consumidores conscientes.
"Consumer Demand and Operator Support for Socially and Environmentally Responsible Ecotourism"

Despite recent setbacks to the international tourism industry, including economic recession, disease outbreaks, terrorist attacks, and the war on terrorism, both consumers and travel companies show strong support for responsible tourism. Through a survey of recent studies of tourists and tour operators in the US, Europe, Costa Rica, and Australia, this report by Zoe Chafe shows that consumers are willing to pay more for ethical practices, contribute to community projects, and support tourism certification programs. It discusses responsible tourism challenges, such as confusions from competing eco-labels; and conundrums, including tourists' professed interest in using hotels that protect the environment, yet lack of inquiry about hotel policies. A four page summary of this report is also available.

Available for free in .pdf or as a hard copy ($6).

"Giving a Grade to Costa Rica's Green Tourism"

Martha Honey explains how in the late 1980s, Costa Rica was turned from a staging ground for the US-funded contra war into a laboratory for "green" tourism. By 1993, tourism had become Costa Rica's number one foreign exchange earner, surpassing coffee and bananas. And, propelled by ecotourism, environmentalism had taken root in the national consciousness-just as a tradition of nonmilitarism had done earlier. Ecotourism has become part of a Costa Rican "self-identity." However, the "ecotourism" label is also slapped on "greenwashed" scams, but two certification programs help tourists find the real thing. Despite the green brush that is dragged over many hypes and shams, Costa Rica also contains scores of genuine ecotourism businesses that are working hard to be low impact, good environmental stewards, socially responsible, culturally respectful, and beneficial to surrounding communities.

Can be found in NACLA Report on the Americas, Volume 36, Number 6, May/June 2003.

To purchase a publication, please contact David Krantz at