CREST Team

Martha Honey portrait

Martha Honey, Ph.D.
Co Founder & Executive Director


Over the last two decades, Dr. Honey has written and lectured widely on ecotourism, Travelers’ Philanthropy, cruise and resort tourism, and certification issues. Her books include Ecotourism and Sustainable Development: Who Owns Paradise? (Island Press, 1999 and 2008) and Ecotourism and Certification: Setting Standards in Practice (Island Press, 2002). She is currently writing a book on coastal and cruise tourism (Selling Sunshine, Island Press, 2015). Previously, Honey worked for 20 years as a journalist based in East Africa (Tanzania) and Central America (Costa Rica). She holds a Ph.D. in African history from the University of Dar es Salaam, Tanzania. She was Executive Director of The International Ecotourism Society (TIES) from 2003 to 2006. Honey was profiled in Branded!, Michael Conroy’s book on certification (New Society Publishers, 2007) and was named one of world’s top 10 eco- and sustainable-travel “watchdogs” (CondeNast Traveler, 2008)


Kehan DeSousaSamantha Hogenson, M.T.A.
Program Associate

Samantha's interests in responsible travel were sparked at a young age while traveling the country to art shows with her parents, who are professional potters, and two international trips with People to People International. She graduated from Missouri State University with a major in Entertainment Management and minors in Geotourism and International Management. Samantha holds a Master of Tourism Administration from the George Washington University, with a concentration in sustainable destination development. She is a strong advocate for sustaining and enhancing our world’s cultures and environments through travel, and using tourism as a mechanism for community empowerment. Samantha has worked with the American Society of Travel Agents, the National Tour Association, and the National Geographic Center for Sustainable Destinations, and is a trained Climate Reality Leader.


James MacGregor
CREST Associate, Africa

James has almost 40 years of experience as a sustainable tourism planner, marketer, educator and trainer in 38 countries across Asia/South Pacific, the Americas and Africa/Indian Ocean. He has specialized in ecotourism, coastal, rural and aboriginal cultural tourism, health and wellness tourism and heritage, spiritual, educational and adventure travel. James has managed more than 420 national, regional and community tourism projects (business plans, market research, training programs, etc). He has prepared over 130 national, provincial and regional sustainable tourism master plans, developed international grading standards and certification programs, prepared investment, marketing and e-marketing competitiveness strategies as well as social, economic and environmental impact assessments, green management strategies and resort and ecolodge planning and construction. His tourism planning workshops have been attended by more than 8000 participants worldwide. He is considered an international expert in several areas including the development of cross-border regional tourism strategies; including the Northeast Asia Multi destination Tourism Strategy including Northeast China, Mongolia, far east Russia, North Korea, South Korea and Japan as well as, most recently, the Cooperative Tourism Strategy for the islands of the Indian Ocean.


To contact a CREST team member, email staff@responsibletravel.org.