CREST Board

William Anderson, Director
Acacia Consulting Group

William Anderson has conceptualized, developed, managed, marketed and asset managed over 40 resort, hotel, restaurant, club, interval ownership and related real estate properties throughout the World, serving in a variety of operational capacities. Mr. Anderson has served most recently as President/CEO/COO of three global hospitality management and destination management companies within the luxury hotel and resort and destination spa segments. He has overseen operations in some 30 countries and is recognized for creating and operating new projects or restructuring and repositioning existing hotel, resort and residential properties across a wide spectrum of market segments. In every case these properties have led their respective markets and expanded geographic regions in rate, occupancy and real estate sales and have been recognized by such publications as Andrew Harper’s Hideaway Report, Conde Nast Traveler Gold List and Travel and Leisure. Awards include Spa Finders #1 Destination Spa in North America and Andrew Harper’s Hideaway Report Global #1 Resort. In addition he has overseen the concept development, master planning, marketing and sales of complimentary real estate, club and interval ownership projects in North America, Europe, the Caribbean, South Pacific and Central America with real estate sales in excess of $450M.  These properties have included some of the premier club and membership-based programs within the luxury segment.

Eric Bergstrom, Treasurer & Director
Bergstrom Capital Advisors, Inc.

Eric Bergstrom, is the President and Founder of Bergstrom Capital Advisors, Inc. (“BCA”), located in Irvine, California.  Eric formed BCA in 2001, after 13 years as a CPA and founder of Ernst & Young/Kenneth Leventhal & Co.’s Real Estate Capital Markets Group (“EYKL”), where he led all real estate capital market assignments in the western United States, including the largest equity placement in the history of the firm.

During his 25 year career in the real estate capital markets, Eric has advised hundreds of real estate owners and developers throughout North America in strategic planning, entity and project-level acquisition due diligence/dispositions, land planning/design, market and financial feasibility analyses, and capital market advisory assignments, including workouts/restructures, mergers & acquisitions, entity formations and financial statement audits for REIT IPO’s, High-Yield Debt Offerings, and Investment Fund Entities. BCA is a discrete privately-held real estate capital market and strategic advisory firm that provides professional and highly responsive capital market execution for owners and developers of all product types in commercial and residential real estate by utilizing Eric’s technical expertise, twenty five years of real estate experience, and direct long-standing relationships with capital sources and real estate professionals throughout the world. 

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Robert Breech, Vice-Chair and Director
David E. Kelley Productions

BreechBob Breech works with David E. Kelley Productions, an Emmy Award winning producer on Picket Fences, L.A Law, Chicago Hope, Ally McBeal and The Practice. Bob met Kelley in 1986 when they came together to work on L.A. Law. Bob was a practicing attorney for many years, having earned his B.A. from Stanford and his J.D. from Loyola University School of Law, but left his practice to obtain an MFA in producing at University of Southern California (USC).

He worked briefly in documentaries, did a couple of features, and then moved into television. His main responsibilities deal with the creative execution, overseeing a team of writers, but he is involved with every aspect of production including editing the final version that is then screened by David E. Kelley. During his years working with Kelley, Bob has won seven Emmy Awards.

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Mary-Elizabeth Gifford, Chair of Board Development and Director
WellnessWarrior.orgGifford

A long-time hospitality executive who serves the non-profit advocacy group WellnessWarrior.Org as its Director of Corporate Social Responsibility, Mary-Elizabeth is a passionate believer in the transformative possibilities of the Global Reporting Initiative and in the implementation of the U.N.'s Sustainable Development Goals.

Known for her collaborative and culturally sensitive approach to global team building, she is the immediate past Vice-Chair of the Board of CREST, and is the current Chair of the Board of Directors of the Washington Spa Alliance, an advocacy and research group based in Washington, D.C.

Deeply rooted in agriculture, she has forged innovative programs between the travel industry and the non-profit organic EARTH University in Costa Rica; she has created connectivity between Peace Corps-supported aquaculture and the product side of the spa industry. Mary-Elizabeth sits on the Board of Directors of the world's oldest eco-certifier of farmland, Demeter, founded in 1928, which certifies Biodynamic agriculture, farming practices considered beyond organic, and she is also on the Board of Directors of Stellar, one of the first NOP accredited U.S.D.A.-authorized certifiers of Organic farmland in the country.

Mary-Elizabeth's experience in public engagement, global communications and marketing, and as an award-winning former journalist has been widely recognized. She has presented at the Cornell University School of Hotel Administration, at the National Press Club in Washington, D.C., at the LOHAS (Lifestyles of Health and Sustainability) Forum in Boulder, Colo., on the "Green Faculty" at the annual Health and Beauty Association, at the Global Wellness and Spa Summit, and elsewhere. She is a Strategic Partner in the San Francisco-based Tattoo Strategy Network of Expertise. A native of New York City, she graduated from Brown University and had a year of post-graduate study at Harvard's Nieman Foundation for Journalism. She lives in Washington, D.C. with her husband, a journalist at NPR, and their family.

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Alice Marshall, Director
Alice Marshall Public Relations

Alice Marshall, President of Alice Marshall Public Relations has been promoting luxurious travel properties and destinations since the 1980s, beginning with her in-house role at Cunard Line publicizing the QE2, The Ritz, and Cunard’s other properties.   In 1991, Alice launched her own company (happily, her original client is still aboard). 

Today, Alice Marshall Public Relations represents some of the world’s greatest hotels and resorts, the top luxury cruise line, a renowned spa company, and an organic bed linen company.  Her company has extensive experience in the global travel and spa market, having worked with luxury brands across the world since inception.  The company has collaborated with leading hotel groups (Park Hyatt, COMO Hotels and Resorts, Island Outpost, Nantucket Island Resorts, Victoria-Jungfrau Collection), top luxury cruise lines (Crystal Cruises), independent hotels and resorts (Crillon le Brave and Royal Mansour Marrakech), and luxury products (ESPA International, Guinot, Blackwell Rum and Gayle Warwick Fine Linen). 

Alice’s forte has always been to quickly grasp any occasion and propose positive actions that complement her clients’ desired image.  To this end, she has developed personal relationships with literally hundreds of journalists who cover business and leisure travel, wellness, food, design, fashion, and lifestyle concerns.  Her company employs 12 very talented publicists in NY and California.While sustainable tourism does not come immediately to mind when one thinks of luxury hotels, the company’s clients are  recognizing their responsibility for implementing policies that nurture sustainability, and a few have been recognized by Conde Nast Traveler’s World Savers, for instance.  It has been Alice’s focus to not only provide a face and window for her clients but also to gently guide them toward a wholesome relationship that minimizes the carbon footprint.  Each of the company’s clients is an educator in this respect.

Alice graduated from Mount Holyoke College with a B.A. in Art History.  She also has an M.B.A. from New York University.  Alice lives in NYC where she raised her grown son.  She is also a certified yoga instructor.


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Ella Messerli, Director
Grupo Guestro
Los Cabos, Mexico

Over the past 23 years, Ella Messerli has been an innovator in the hospitality and service industry. Currently holding the position of Managing Director/General Manager at both Grupo Questro hotels - Hotel El Ganzo and Casa del Mar - both just recently re-opening in November 2015 after Hurricane Odile. Prior to her position at Hotel El Ganzo and Casa del Mar, Ms. Messerli held the position of General Manager at Marquis Los Cabos where she led the staff to receive honors and recognitions from Condé Nast Traveler and Travel + Leisure.

Experience in the hospitality industry has given Ms. Messerli the ability to seamlessly open hotels while stimulating her team members to perform beyond expectations. Ms. Messerli also strongly supports sustainable efforts that can benefit tourism and local residents in addition to improving practices at hotels both economically and successfully. She is also a member of the Executive Board of CREST (Center for Responsible Travel). Ms. Messerli additionally has vast expertise in sales and marketing, food & beverage and property management. Ms. Messerli graduated from the Academie Met de Penninghen in Paris, France.

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Roberto Murray Meza portrait Roberto Murray Meza, Director
AGRISAL
San Salvador, El Salvador

Roberto Murray Meza has been President of the Board of Directors of Agrícola Industrial Salvadoreña -AGRISAL since 1999. AGRISAL is an important Salvadorian Consortium of Industry, Hotel, Automotive and Agricultural Businesses of national and regional companies.

He is also President of the Business Foundation for Social Action (FUNDEMAS), a foundation dedicated to promoting Corporate Social Responsibility and Responsible Competitiveness in El Salvador. He has been a member of the Board of Directors of Business for Social Responsibility, of the Inter-American Dialogue in Washington D.C. and of TechnoServe, a US organization that promotes business solutions to rural poverty in Africa and Latin America. In May 2006, Roberto was nominated as member of AccountAbility Council based in London, and he joined The International Ecotourism Society (TIES) in 2006. He is Honorary Consul of Ireland in El Salvador.

In January 2005, he was awarded an Honorary Doctorate in Social Sciences by the Salesian University of Don Bosco in El Salvador.He holds a degree in Economics from the Yale University, as well as an MBA from Harvard University, and an MA in Literature from Middlebury College.

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Michael Robbins, Chair and Director
The Tourism Company - Canada

Michael Robbins has over 30 years of experience as a tourism consultant, and has worked throughout Canada, the US, New Zealand/Australia, Southeast Asia, Africa, the Middle East, Eastern Europe and the Caribbean. With a background in environmental planning, Michael focused his professional career on planning and developing more sustainable tourism models — tourism that considers the triple bottom line: economic, social and environmental. He founded his own boutique management consulting firm in 1994, and quickly became a recognized expert in strategic planning and marketing, feasibility assessments for new tourism ventures, business planning, and master planning for tourism resorts and attractions.

He has a particular interest in tourism as a form of economic empowerment for indigenous peoples and has worked on a wide range of assignments with First Nation, Inuit, and Maori entrepreneur. Since 2009, Michael has been assisting the Inuit community of Arviat in Nunavut Canada to develop a community-based tourism program. The Arviat Community Ecotourism initiative was a finalist in the Canadian Tourism Awards for 2012 in the cultural tourism category, and was selected as one of the Top 10 Canadian Social Change Innovators for 2012 by TIDES Canada. Through TIDES Canada, Michael has a donor directed fund (7th Generation Fund) providing assistance to various Aboriginal tourism and environmental conservation initiatives across Canada.

Michael has served on a number of public and private boards, as well as charities, and currently serves as a Trustee with the Pete Crompton Foundation. He has been involved philanthropically and professionally in a number of landmark Canadian conservation initiatives including the Great Bear Rainforest and the Taku River Tlingit traditional territory land use management plan. Michael lives in Toronto, Canada, with his Peruvian partner and her children; he has three grown children from a previous marriage.

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SPECIAL ADVISORS

Mark Spalding, Director
The Ocean Foundation

Mark J. Spalding, President of The Ocean Foundation, concurrently serves as the Executive Director of the St. Kitts Foundation and the Fundación Bahía de Loreto A.C. Both of these subsidiary foundations are the philanthropy arms of sustainable resort developments.

Mark has also served as a consultant to Rancho La Puerta spa/resort and its foundation regarding the conservation of the Tecate River Valley, and as an advisor to Kerzner International Limited to assist its formation of the Kerzner Marine Foundation. He is the co-author of the North American Commission for Environmental Cooperation's study on ecotourism, and conducted green hotel evaluations in India.

Mark chairs the Council of the National Whale Conservation Fund, and is an active member of the marine working group, Baja California group, and coral reef group of the funders' organization, the Consultative Group on Biological Diversity. He has served as a member of the Environmental Grants Advisory Committee of FINCOMUN (Tijuana’s Community Foundation). He was a professor of international law and policy at UCSD’s Graduate School of International Relations and Pacific Studies for 10 years before bringing his extensive experience with the legal and policy aspects of ocean conservation to The Ocean Foundation’s grantmaking strategy, evaluation process, and development of sustainability standards for coastal development.

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KEir_Gumbs

Keir D. Gumbs, Legal Advisor
Covington & Burling LLP

Keir D. Gumbs is a partner with Covington & Burling LLP in Washington, DC.  Mr. Gumbs advises public and private companies, non-profit organizations, institutional investors and other clients in corporate, corporate governance, securities regulation and transactional matters.  

Mr. Gumbs' career includes six years of service with the SEC, where, immediately prior to joining Covington & Burling in 2005, he served as Counsel to SEC Commissioner Roel C. Campos.  In that position, he advised the Commissioner on a variety of matters arising under federal securities law with an emphasis on corporate finance issues under the Securities Act of 1933, issuer reporting obligations under the Securities Exchange Act of 1934, corporate governance developments, and SEC enforcement actions.  Prior to serving as Counsel to Commissioner Campos, Mr. Gumbs spent five years as a staff attorney and later a Special Counsel in the SEC’s Division of Corporation Finance. As a staff attorney he reviewed registration statements, periodic reports, and transactional filings by companies in the Consumer Products, Computers and Online Services, Utilities, and Chemicals industries.  As a Special Counsel in the Office of Chief Counsel, Mr. Gumbs provided interpretive advice and guidance regarding federal securities laws to outside counsel and staff attorneys in the Division of Corporation Finance.  Mr. Gumbs is a frequent author and speaker on matters affecting the public companies, including topics such as shareholder proposals, the proxy rules, corporate governance, SEC rulemaking and other matters. His work with CREST is also pro bono.

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Dr. Pamela Peeke, Health and Wellness Advisor
MD, MPH, FACP

Dr. Pamela Peeke is an internationally recognized expert, physician, scientist, and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke was the first physician elected to the ISPA board of directors and during her tenure she facilitated the introduction of spa medicine to professionals in the healing arts as well as the media.

Dr. Peeke serves as Chief Medical Correspondent for Discovery Fit & Health TV, where she is featured on the award winning National Body Challenge series and is the host of Could You Survive? As Chief Lifestyle Expert for WebMD, Dr. Peeke’s multimedia healthy lifestyle program, Everyday Fitness with Dr. Pam Peeke, is followed by over 50 million WebMD members, including viewers of CBS's Early Morning Show where she serves as WebMD's expert. Dr. Peeke is the New York Times bestselling author of four books, including Fit to Live and Body for Life for Women. She is a regular in-studio medical commentator for the national networks, contributing editor for national magazines including Fitness, Glamour and Prevention, and is a member of Oprah’s O Team of medical experts.

The American College of Sports Medicine named Dr. Peeke the national spokesperson for their global Exercise IS Medicine campaign. She has been recognized by the National Institutes of Health National Library of Medicine as one of America’s leading physicians. Board certified in internal medicine, Dr. Peeke also holds dual master's degrees in public health and public policy. She was the first senior research fellow in the NIH Office of Alternative Medicine, is a Pew Scholar in nutrition and metabolism, and holds the position of Assistant Professor of Medicine at the University of Maryland. Dr. Peeke is senior advisor to the US Surgeon General with whom she is implementing the Surgeon General Walks for a Healthy and Fit Nation. A triathlete and mountaineer, Dr. Peeke is known as the "doc who walks the talk" and is the founder of the Peeke Performance Center for Healthy Living™.

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